About InSite Technology

Bridging the worlds of technology leadership and digital creativity, I’ve dedicated my career to driving technological innovation and operational excellence. At InSite Technology LLC, led by Michael J. Lawrence, we specialize in guiding businesses through their digital journeys—from technology-based startups to established enterprises embarking on large-scale projects. With a rich history of leading multi-disciplinary teams and a passion for digital technology as both a career and a creative outlet, we’re here to help your team not only reach but surpass their digital goals.

Please note: My focus and dedication are primarily reserved for our clients’ projects and life’s adventures. This website was created over a single weekend, with a little help from AI and the use of some free hosting credits, to offer a straightforward e-commerce solution for my latest coffee table book, ‘The Pursuit of Billfish.’ This was a quick project, so I kindly ask for your understanding in not using this site as the sole benchmark of my professional work. For examples of digital projects where I’ve led the design and build with more extensive resources and time, consider the following:

I am proud to have played a leading role in projects includinig

The Luxury Real Estate Website https://www.elliman.com/

With and integrated CRM, over 6,000 Agent Sites and Marketing Automation, Elliman.com supports over $30b in real estate sales.

The Sunny Initiative funded by the Barnes Family Foundation, including an innovative website https://gosunny.org/ and mobile applications.

AssetTrade.com a global marketplace and corporate SaaS solution now public as liquidity services.

The IT Operations integration program for the acquisition of ING Direct with Capital One, achieving our legal day 1 objectives.


Technology Strategy and Transformation Navigate your business through the digital landscape with informed technology strategies that tie directly to your business goals. We focus on facilitating digital transformation, crafting technology roadmaps, and embedding agile practices to enhance responsiveness and foster innovation.

Operational Improvement Improve your business operations with streamlined processes that enhance efficiency and service delivery. Leveraging Artificial Intelligence, enhancing business processes and implementing frameworks like ITIL and agile methodologies, making operations more adaptive and effective.

Program and Project Management Manage your technology projects with a focus on strategic alignment, timely delivery, and budget adherence. We assist in overseeing the execution of complex initiatives, ensuring they contribute to your business’s strategic objectives.

Digital and Web Product Development Develop and launch digital products that meet market demands and delight users. We guide the development process, from ideation to launch, focusing on creating compelling digital experiences through websites, mobile apps, and SaaS platforms.

Vendor Management Maximize the value of your technology partnerships through effective vendor management. We help you establish and maintain strategic relationships, ensuring your technology initiatives are supported and enhanced by external expertise.

SEO and Web Analytics Enhance your online presence and understand your digital performance through integrated SEO and web analytics services. We employ SEO best practices to improve your search engine rankings, coupled with analytics to provide insights into website performance and user behavior, driving informed decisions for digital growth.


Domain Registration and Hosting As an affiliate of WildWestDomains and Godaddy, we offer competitive rates on Domain registrations. Secure your domain directly through TheInsiteOnilne.com, or contact us through the web form below for guided assistance.

Microsoft Office Subscriptions A simple, powerful suite of products ideally suited for small to mid-sized companies. These subscriptions include the Office products that people are familiar with, including collaboration tools and storage to make your business efficient and effective. In addition to offering competitive pricing on the subscriptions, we can help you configure a meaningful structure for your individual and team spaces.

InSite Technology LLC is dedicated to providing practical, strategic solutions tailored to the unique needs of each client. With a commitment to excellence and innovation, we empower businesses to navigate the complexities of the digital world, ensuring they remain competitive and agile in an ever-evolving landscape.